Sheryl Flatow

Sheryl Flatow has had an eclectic career as a freelance writer, sportswriter, public  
speaker, publicist, curator, and librettist. Despite the different paths her career has
taken, they are bound together by her skills as a writer, editor, researcher, and

Currently based in Palm Beach County, Ms. Flatow has written for national consumer
magazines, newspapers, newsletters, souvenir books, programs, non-profit
organizations, exhibitions, trade publications, websites, wire service, university
magazines, and radio. She’s done feature stories, interviews, profiles, spot reporting,
sports writing, essays, book reviews, press releases, marketing brochures, CD liner
notes, case studies, mission statements, and the libretto for a ballet. She now writes all
the feature articles for
In the Wings, the newsletter of Palm Beach Dramaworks, where
she also does ancillary writing and editing. Since 2002, she has written a column for
Playbill magazine called “News from the Road,” that frequently appears on Playbill.
com. She previously wrote columns for
Sport magazine and Ballet News, and was a
contributing editor at
Dance magazine. She recently contributed an essay on the
Christensen Brothers for the Dance Heritage Coalition's "America's Irreplaceable
Dance Treasures." She also works with a national public relations and marketing firm,
writing feature stories for press kits.  In addition, she has written and edited case
studies for QualityMetric, a provider of health status and outcomes measurement
products, and contributed to its website.

Highly motivated, disciplined, and endlessly curious, Ms. Flatow has been a freelance
writer for most of her career. While still a student at Queens College, City University
of New York, she went to work as a part-time sportswriter for Marv Albert at WNBC
Radio. After graduating from Queens College with a Bachelor of Arts degree, she
joined the staff of
Sport magazine. She started out as an assistant editor and within
two years was named managing editor, making her the first female managing editor
of a major sports publication in this country. When she joined the staff of UPI she
broke another barrier for women, as she was the first female sportswriter in the wire
service’s New York bureau. Her assignments at
Sport and/or UPI included baseball,
basketball, hockey's Stanley Cup finals, golf, and the U.S. Open (tennis). In 2013, she
was featured in
Let Them Wear Towels, a documentary about pioneer women

Ms. Flatow was eager to write about the world beyond sports, and in the 1980s she
embarked on a career as a freelance writer. (For a list of publications to which she has
click here.) A few of the articles that she originally wrote for magazines
were later included in anthologies by Simon and Schuster. Her favorite assignments
include: a ten-year stint writing and editing the programs and season guides for San
Francisco Ballet, as well as writing and editing the company's sixty-fifth anniversary
souvenir book; contributing to the fiftieth anniversary souvenir book of the Tony
Awards; contributing to the souvenir books of the revivals of  
How to Succeed in
Business Without Really Trying
and Guys and Dolls; writing the liner notes for the cast
recordings of
Into the Woods, the revival of Kiss Me, Kate, and the Grammy-award
Jerome Robbins’ Broadway; and writing the libretto for Val Caniparoli’s A
Cinderella Story,
which premiered in 2004 at Royal Winnipeg Ballet. One critic called
her libretto a “smart, tongue-in-cheek adaptation” of the original fairy tale.

Ms. Flatow has also used her writing talent and organization and research skills to
curate more than a dozen exhibitions in eight years for -- or under the auspices of --
the Museum of Performance & Design (MPD), then known as the San Francisco
Performing Arts Library & Museum. A complete list is available on the
curator page.  
A polished interviewer, she has moderated and hosted panel discussions and one-on-
one interviews for MPD, Palm Beach Dramaworks, Florida Atlantic University (FAU),
San Francisco Ballet, Boston Ballet, New York City Ballet, Boston University,and
Berkeley Extension program.  She also served as interviewer for a video on the male
variation from Divertimento from
Le Baiser de la Fée, taped for The George Balanchine
Foundation Video Archives program.

In the fall of 2011, Ms. Flatow began lecturing at FAU's Lifelong Learning Society,
presenting programs on the performing arts. Subjects have included landmark
musicals of the twentieth century, Fred Astaire, Gene Kelly, George Balanchine, great
female dancers of the silver screen, Vincente Minnelli, Oscar Hammerstein II, Stephen
Sondheim, Lerner and Loewe, and politics and religion in musicals. She now presents
programs at other venues around South Florida as well.   

From July, 2005 through May, 2007, Ms. Flatow was a member of the public relations
and marketing department of Boston Ballet. She was associate director of public
relations from July, 2005 through August, 2006, and was director of public relations
until her departure in May, 2007.

Long an avid photographer, Ms. Flatow occasionally shot behind-the-scenes pictures   
at Boston Ballet. A few of those photos appeared in
The Boston Globe, Dance magazine,
and Boston Ballet publications. (The one that was seen most widely was a photo of five
company ballerinas with Mick Jagger, who was rehearsing at Boston Ballet's studios.)
But for pleasure, she most often photographs nature; for a sample of her work,

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         Website last updated on July 8, 2014